1. LifeStyle Food Rebrand
Winner - Gold 2012 Promax BDA ANZ "Channel Brand of the Year"
LifeStyle Food is Australia's only television channel dedicated to food- showcasing the very best chefs and cooks from around the world 24 hours a day. My aim when rebranding LifeStyle Food was to combine the aspirational imagery of modern food photography with a tangible, hand-made graphic aesthetic to create an dynamic brand identity that is both desirable and comforting. 
Design and Art Direction - Samuel Dunn
Creative Direction - Jens Hertzum

2. Christmas On Food - LifeStyle Food
The 2012 Christmas On Food package features a hand-illustrated typographic design showcasing LifeStyle Foods most prominent celebrity chefs and their Christmas themed programs. All LifeStyle Food on-air graphic elements are rebranded for the month of December. The Christmas on Food graphics package includes: Full-Frame Graphics, Promo Strap, Packshot, Next Board, Line-Up Board, Dekocast Bug, Logo Sting , Web Pointers, Image Spot Graphics (Openers / Closers).
Art Direction and Design by Samuel Dunn

3. The LifeStyle You Highlights
The LifeStyle You Highlights refresh features a dynamic quilted surface which can fold in on itself to transition between full frame graphics and show footage. The quilted surface was designed to become a new LifeStyle You brand asset and will be integrated across the entire on-air graphic package as well as channel branding indents.
Art Direction by Samuel Dunn
Design by Samuel Dunn & Dane Hopkins

4. Come Dine With Me Australia
Series launch campaign. Guess who's coming to dinner? The Loose Cannon? The Competitor? The Dark-Horse? Or perhaps the Trouble Maker? When personalities collide, chaos is inevitable!
By Samuel Dunn and Benjamin Jones

5. Gok Month - LifeStyle You
Got Month is a month long take-over on LifeStyle You featuring brand new shows from brand ambassador, Gok Wan. 
The graphics package includes: Teaser Package, Highlights / Launch Spot, Bespoke Promo Package (Full Frame Graphics, Pack Shot, Logo Resolve).
Art Direction and Design by Samuel Dunn

Other Projects

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