Projects 2013

Selected work from 2013



1. LifeStyle Food Rebrand
Winner - Gold 2012 Promax BDA ANZ "Channel Brand of the Year"
LifeStyle Food is Australia's only television channel dedicated to food- showcasing the very best chefs and cooks from around the world 24 hours a day. My aim when rebranding LifeStyle Food was to combine the aspirational imagery of modern food photography with a tangible, hand-made graphic aesthetic to create an dynamic brand identity that is both desirable and comforting. 
Design and Art Direction - Samuel Dunn
Creative Direction - Jens Hertzum


2. Christmas On Food - LifeStyle Food
The 2012 Christmas On Food package features a hand-illustrated typographic design showcasing LifeStyle Foods most prominent celebrity chefs and their Christmas themed programs. All LifeStyle Food on-air graphic elements are rebranded for the month of December. The Christmas on Food graphics package includes: Full-Frame Graphics, Promo Strap, Packshot, Next Board, Line-Up Board, Dekocast Bug, Logo Sting , Web Pointers, Image Spot Graphics (Openers / Closers).
Art Direction and Design by Samuel Dunn
OSP


3. The LifeStyle You Highlights
The LifeStyle You Highlights refresh features a dynamic quilted surface which can fold in on itself to transition between full frame graphics and show footage. The quilted surface was designed to become a new LifeStyle You brand asset and will be integrated across the entire on-air graphic package as well as channel branding indents.
Art Direction by Samuel Dunn
Design by Samuel Dunn & Dane Hopkins


4. Come Dine With Me Australia
Series launch campaign. Guess who's coming to dinner? The Loose Cannon? The Competitor? The Dark-Horse? Or perhaps the Trouble Maker? When personalities collide, chaos is inevitable!
By Samuel Dunn and Benjamin Jones



5. Gok Month - LifeStyle You
Got Month is a month long take-over on LifeStyle You featuring brand new shows from brand ambassador, Gok Wan. 
The graphics package includes: Teaser Package, Highlights / Launch Spot, Bespoke Promo Package (Full Frame Graphics, Pack Shot, Logo Resolve).
Art Direction and Design by Samuel Dunn

Other Projects

Projects 2012
Reel 2014
Projects 2014
Promos 2015
Christmas Lights - Discovery Channel
Make Your World Bigger Month - Discovery Channel
Reel 2017
Promos 2016
Branding 2015
Campaigns 2015
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